An incredible drive on the Olympic bobsled run in St Moritz with James Bond stunt man Mark Higgins.
In© came up with the idea of driving a car down a bobsled run and after a feasibility study confirmed it possible the concept was sold in to Subaru USA.
In© worked with bobsled specialists, the track owners and motorsport engineering firm Prodrive to modify the run to make it suitable for the car. We created the concept, managed the logistics of the shoot and shot and edited the final film.
The film was planned for online and social use within the US market but through our extensive media network, and through viral uptake, it achieved global reach far out-stripping the client’s expectations.