Content Event - Formula E Icecap Drive

Formula E | Icecap Drive

A world first icecap drive to spread the environmental message of the Formula E electric racing series

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To deliver a film and associated content that would take Formula E to the masses, raising global awareness of the electric racing series and delivering its environmental message of the importance of reducing automotive emissions to help combat climate change.


Inc delivered the world’s first icecap drive for an electric vehicle. Filmed in a remote location, it involved months of planning, major helicopter movements including a car airlift and even polar bear protection. Footage was captured using drone, onboards and heli-to-heli steadycam.


  • Teaser film
  • Main film with carefully worded messaging
  • Making Of edit providing more background to the story.
  • Top edit of stills
  • Written feature content
  • B-roll to support live TV interviews



Sample Coverage


Global Broadcast
on Discovery, Bloomberg, SkyTV, Fox
4m+ Views
combined on YouTube and Facebook
News coverage
including Daily Mail, FOX, Autoweek, Top Gear, NDTV