A world first icecap drive to spread the environmental message of the Formula E electric racing series
To deliver a film and associated content that would take Formula E to the masses, raising global awareness of the electric racing series and delivering its environmental message of the importance of reducing automotive emissions to help combat climate change.
Inc delivered the world’s first icecap drive for an electric vehicle. Filmed in a remote location, it involved months of planning, major helicopter movements including a car airlift and even polar bear protection. Footage was captured using drone, onboards and heli-to-heli steadycam.