IN© | Delivering global brand exposure through credible content, campaigns and events

Content Event

Outback Unlimited

A high-end luxury media event and film driving to top 206 mph on Australia’s unlimited Outback highway

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Brief

To create and deliver a dynamic film that showcases the performance and luxury elements of the 206 mph Bentley Continental GT.

Delivery

Drawing on our experience creating content with Tourism Australia, In© offered Bentley a dual role opportunity in the Northern Territory; to film their fastest car on one of the few de-restricted roads in the world and to invite a select group of global lifestyle and car writers to also drive at 200 mph+.

In© secured permission and managed the logistics for the event, commissioning a bespoke luxury tented camp – featuring Australian designers’ furniture and art – for the guests’ base in the desert.