Content Events

Chris Froome / Jaguar / Team Sky - World first cross-channel cycle

Creation and execution of the concept and film of Chris Froome becoming the first man to cycle under the English Channel

Play showreel



In© took the idea to EuroTunnel for permission and then engaged Jaguar, a sponsor of Team Sky, as client.  In© was lead between the 3 stakeholders and their partners to create and run the opportunity.


In© set up a complex logistical filming plan to cover this unique event. Security and safety constraints made operating in Eurotunnel a unique challenge. The filming required 3 site visits and a 2-day shoot with a crew of over 60 people.


  • Two-minute film for media and social
  • Five-minute ‘behind the scenes’ film
  • Editorial copy and hi-res images
  • VNR and interview footage for broadcast



Sample Coverage



Released July 7, 2014