Creation and execution of the concept and film of Chris Froome becoming the first man to cycle under the English Channel
In© took the idea to EuroTunnel for permission and then engaged Jaguar, a sponsor of Team Sky, as client. In© was lead between the 3 stakeholders and their partners to create and run the opportunity.
In© set up a complex logistical filming plan to cover this unique event. Security and safety constraints made operating in Eurotunnel a unique challenge. The filming required 3 site visits and a 2-day shoot with a crew of over 60 people.