Content Series

Jetman Drag Race

A live race between Dubai’s Jetman and ex-F1 driver Martin Brundle for the Jaguar XJ Innovation series

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To deliver a series of high-profile stories and media experiences which position the new Jaguar XJ in the technology, innovation and luxury spaces.


In@ proposed a live Jetman race as the lead story in this series, which also included a world exclusive with the latest tracking drone in China and introducing the Middle East’s most exciting and innovative fashion designers.

We took the race idea to the Jetman team, with whom we created their first live stunt. In© brought in F1 star Martin Brundle to drive and secured world exclusives for Sky TV, Discovery Channel and the Daily Telegraph.

Our role involved management of the entire logistics, production and media attendance. This involved managing global shipping of assets, creating the venue and enlisting our retained expert film and content crews from the region, UK and China.


  • A flagship Jetman film. Five other films and events on topics ranging from fashion to motorsport, art to drone technology.
  • Social media edits specifically for Facebook and Instagram
  • Copy and images to deliver full package for distribution to media




broadcast on Sky F1, RTL, Discovery, Sport 1, BT Sport
articles including Telegraph, Reuters, Stuff, NDTV, Blick, Marca
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