Launch Film - Crossrail Drive

Land Rover / Crossrail - World First drive through Crossrail

Creation and delivery of a unique drive through the London Crossrail tunnels to launch the Range Rover Evoque convertible.

Play showreel



To create and deliver a unique activity to promote the Range Rover’s new convertible SUV, focused on ‘tested to exacting standards’ messaging.


In© developed the tunnel drive concept and worked with Crossrail to secure an appropriate section for the shoot. Entrusted with exclusive access to the location, we completed filming in one overnight shoot.


The film was originally planned for online and social use but the output so impressed the client it was selected to become the official launch film for the vehicle and a second edit was produced for the Geneva motor show.


Sample Coverage


Launch Film
Played at Geneva motor show
Global Coverage
Times, Daily Mail, Wired, USA Today