Creation and delivery of a unique drive through the London Crossrail tunnels to launch the Range Rover Evoque convertible.
To create and deliver a unique activity to promote the Range Rover’s new convertible SUV, focused on ‘tested to exacting standards’ messaging.
In© developed the tunnel drive concept and worked with Crossrail to secure an appropriate section for the shoot. Entrusted with exclusive access to the location, we completed filming in one overnight shoot.
The film was originally planned for online and social use but the output so impressed the client it was selected to become the official launch film for the vehicle and a second edit was produced for the Geneva motor show.