Great Grandson of Polar explorer Ernest Shackleton completes his ancestor’s expedition across Antarctica and sets a world first
To amplify the extraordinary feat with film edits, stills and ready-to-use copy suitable for media that would spread the story of Hyundai’s ‘Shackleton Returns’ expedition globally. We were also required to maximise media output from an event announcing the achievement.
Inc put a dedicated team on the development of the film and sourced suitable writers from its network to create content for various target media sectors. We also managed a drive day where media tested the car and a day of exclusive media interviews. We used our global media network to distribute the films and assets.