Launch Event

High Wire Drive

A World-First drive over 240m of high wire across the London docks to launch the all-new Jaguar XF.

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To create and deliver a unique activity to launch the next generation Jaguar XF, highlighting lightweight construction and the ‘no ordinary commute’ messaging.


In© came up with the high-wire concept and worked with Hollywood stunt man Jim Dowdall to pull together some of the best teams in the business. The stunt was tested in a secret location and run for real in front of one of the most recognisable backdrops in London.


In© delivered the event and managed all aerial filming. Teaser films from the test were distributed in the build-up and the event itself was broadcast ‘as live’ in an online show hosted by Gaby Logan, delivered by a third party.


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