Content Series

Fascinating World of Football - Ford of Europe

A series of 13 films celebrating European football culture, running on merit in 50+ European media. Featuring the new Ford Tourneo.

Play showreel

Continue

Brief

To create a series of films, images and copy for media use and also feature the vehicle naturally in lifestyle stories with a football focus. The content offered unique football stories and insights into big name players’ lives outside football.

Delivery

Everything from story-sourcing to content creation/logistics and distribution. In© used our logistics experts across Europe and managed relationships with talent including Andrea Pirlo and Edgar Davids.

Outputs

  • 13 weekly films subtitled in 5 European languages
  • Accompanying copy, images and b-roll.

 

Results

1,000,000+
hits on the FoE YouTube site
UEFA.com
Facebook posts on UEFA.com
Pan-European coverage
including The Sun, Gazzetta dello Sport, AS, TVE, Wired, CNN, Telegraph, Guardian, BBC World, AOL, Yahoo !Eurosport.