A 50-day expedition from UK to China using the one millionth Land Rover Discovery. Stories on route included driving into Chernobyl and a nuclear submarine base. Content featured the Land Rover. Use was social, earned media and marketing.
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A 50-day expedition from UK to China using the one millionth Land Rover Discovery. Stories on route included driving into Chernobyl and a nuclear submarine base. Content featured the Land Rover. Use was social, earned media and marketing.
To deliver an engaging and long-lasting media story around the creation of the one millionth Land Rover Discovery.
In© coordinated the drive between Geneva and Beijing motor shows, incorporating it in a series of lifestyle stories en-route to demonstrate its capabilities and modern relevance. We devised the route and security arrangements, managed logistics and a media attendance programme and created all content. It involved 12 crew, 40 journalists and 14 border crossings, with live social reporting every step of the way.
500,000+
£1 Million
Global Coverage
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inc@incword.com
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