Global Capability

People Shaped Travel - Expedia

A selection of stories for earned media and Expedia use to inspire travel to client’s key destinations, offering an unusual angle on traditional travel hubs.

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Brief

To create a travel content series based on uncovering something unexpected about key cities.

Delivery

In© focused on finding ways to inspire people about travel and delivered stories such as kayaking around Manhattan, using Berlin’s 200+ ping pong tables as an unusual way to see the city and attending a Graffiti school in New York. Our logistics team put together a round-the-world filming schedule to efficiently cover off all destinations, often using locally based crews.

Outputs

  • 7 short films with associated copy and imagery.

Gallery

 

Sample Coverage

 

Results

Engaging material
for client’s own channels
Multiple use
Guardian Online, Daily Mail, Luxury Channel, Metro and Telegraph