Launch Event

Jaguar XE - London Takeover

Revealing the Jaguar XE to the world in London by helicopter and landing craft

Play showreel



To come up with content and event ideas to support the launch of the Jaguar XE. We proposed a spectacular journey by helicopter and boat to take it to its London launch show.


In© developed the concept and managed all the production logistics for the helicopter and boat scenes on the final event film. One of our long-term aerial DOPs choreographed and shot the flying sequence.


The sunset event was ‘papped’ by crowds lining the River Thames, leading to a storm of images and videos on social media. The edited film of the event was then used in the unveiling of the XE and subsequently provided to media and run online.







Film Debut
Shown to 3,500 VIPs at XE global unveiling
Lead Image
on coverage including Forbes, Telegraph, Bloomberg, Mail
Social Storm
“Londoners take to twitter after helicopter dangling car spotted over capital” - Mirror
“As far as teasers go, this one is over the top enough to grab our interest”
Daily Telegraph
“By the reaction of social media, (the stunt) was a success”